Dubai, UAE Football legend Iker Casillas, the celebrated former goalkeeper of Real Madrid, took center stage in Dubai as he introduced Hisense’s latest innovation: the 116 inch UX RGB MiniLED TV. The event marked a major highlight in Hisense’s campaign to bring cutting edge home entertainment to fans.
Held at the Hisense Arena in Mall of the Emirates, the launch was the finale of a 10 day football focused roadshow, coinciding with Hisense’s role as the official TV partner of the FIFA Club World Cup 2025™. Fans flocked to meet Casillas and see the enormous new TV up close.
Merging Technology with the Love of Football
The 116 inch UX TV is a leap forward in home viewing, boasting RGB 3D colour control for precise light and colour reproduction.
Casillas spoke about the impact of technology on fan engagement:
“Whether you’re watching in the stadium or at home, the quality of your viewing shapes the way you experience the game,” he said. “It’s impressive to see how Hisense is bringing fans closer to the action with innovation that enhances every moment.”
Fan Experiences and Behind the Scenes Access
Beyond the public launch, Casillas toured Hisense’s Dubai R&D Centre, exploring upcoming products and innovations. Fans also got hands on experiences and photo opportunities with the football icon, strengthening Hisense’s connection with its audience.
Jason Ou, President of Hisense Middle East and Africa, added:
“Hosting Iker Casillas in Dubai for this launch is a privilege. The 116” UX TV represents our dedication to connecting fans with the sports they love and bringing stadium quality experiences into their homes.”
Raising the Bar in Home Entertainment
The 116 inch UX TV reinforces Hisense’s leadership in ultra large screen TVs. With exceptional contrast, colour accuracy, and efficiency, the model aims to deliver a premium viewing experience, especially for sports enthusiasts seeking an authentic stadium atmosphere at home.
By combining star appeal, advanced technology, and fan engagement, Hisense demonstrates how entertainment and sport are merging in the digital era offering audiences worldwide a closer, more immersive connection to their favorite games.